Jeremy Henderson - Home Business Mentor

Mlm and Network Marketing Leadership

The first level of influence – Position.

One of the biggest problems in the mlm and network marketing industry is retention. People move from company to company or just quit all together. The inability to lead others is one of the biggest problems contributing to this.

Many lose those they sponsor because they never advance above the level of influence called position. When you bring another person into your business, you are their “sponsor”. This means you are the one who introduced them to the business. What it doesn’t mean is that they will then follow everything you tell them to do.

Why is that? Why don’t people just get on board and start to do what you say?

That’s a great question. People only follow you to the degree that you build a relationship with them and gain their trust. The first level of influence, position, is not enough. Remember, you are not this person’s boss. They’ve volunteered to be here and are looking to see if you will lead them to where they want to go. John Maxwell mentions several differences between a boss and a leader. (The following is an excerpt from Developing the Leader Within You – pg. 5-6)

The boss drives his workers; the leader coaches them.

The boss depends on authority; the leader on goodwill.

The boss inspires fear; the leader inspires enthusiasm.

The boss says “I”; the leader, “we.”

The boss fixes the blame for the breakdown; the leader fixes the breakdown.

The boss knows how it’s done; the leader shows how.

The boss says “go”; the leader says “let’s go!”

Do you see the difference? If you want success in your business and want to see your people succeed, you must lead and not boss people. This is one of the hardest things about building a business in network marketing or mlm. Your group is a volunteer army. If you fail to lead them above the position level, they will look for someone who will.

How does this apply to your business? How can you apply this right away? You need to start changing your language immediately. Instead of referring to people you sponsor as your downline or personally sponsored, you need to start calling them your team or group. Instead of saying “my” business you should say “our” business.

There is a huge difference in perspective when you begin to realize that success will only come when you not only lead others, but teach them to do the same.

See you on the next lesson.

Helping You Help Others,

Jeremy Henderson

Home Business Mentor

Mlm or Network Marketing Leadership – The 5 Levels of Leadership

Would you like to have life changing growth in your mlm or network marketing business? Of course you would. Imagine the benefits of a large business:

1. Growing residual income. You know what I mean, paychecks that get bigger each and every month, regardless of whether you continue to sponsor people.

2. Time Freedom. Can you imagine this? Imagine not having to be at work at a certain time and leave at a certain time. Imagine the ability to come and go as you please. The ability to go on vacation for 2, 3 or even 6 weeks at a time.

3. Respect. When you have the two things above, how do you think people will consider your life? They may not have the same drive or ability to accomplish it, but they sure will respect your success, even if it’s pure jealousy from your achievement. Imagine how your own family will feel about your accomplishments. They will directly benefit from what you do.

This article is not about the benefits of mlm or network marketing, but just the few above are enticing enough to help you continue the process.

Listen closely. If you want the things above, you must not leave out a very important part. If you fail to do this, you will not succeed, period.

You must become a leader.

Leadership, according to John Maxwell, is influence. Leading is nothing more than gaining followers. Learn how to do this and you’ll succeed in your business. Fail to do this and you’ll spend years trying to build your business with little results.

Your income will grow in direct proportion to your ability to influence others.

In John Maxwell’s book, Developing the Leader Within You, 5 levels of leadership are presented. This article will briefly introduce each and they will be covered in detail in later lessons.

The 5 Levels of Leadership (Influence)

1. Position – This is the most basic level of leadership. In your business it’s the equivalent of your being a sponsor to another. That’s it. You are a sponsor, but this doesn’t guarantee that your new enrollee will follow your directions.

2. Permission – This stage is when people follow you not just because of your position. At this point they are following you voluntarily.

3. Production – At this point, people are following you voluntarily and things are starting to take off. Your people are sponsoring others and the group is starting to grow.

4. People Development – People follow you because of what you’ve done for them and long range growth begins to occur. You have helped your people to grow as leaders who have achieved production from those they have sponsored.

5. Personhood – At this stage, people follow you because of who you are and what you represent. Few people reach this stage in their mlm or network marketing business. Those that do have organizations that never go away.

We’ll delve deeper into each level in the following 5 lessons and talk specifically about how you can develop that in your current mlm or network marketing business.

Interested in working with a leader who has success in helping others build a successful home based business?

CLICK HERE

Helping You Help Others,

Jeremy Henderson

Home Business Mentor

MLM and Network Marketing Leadership Introduction

Lack of leadership causes more people to fail in mlm and network marketing than any other single factor.

Wow, really? Is that a fact or just opinion? Well, let’s take a look at two very common reasons people say they have failed in their most recent business attempt.

1. They were unable to sponsor people.

Leadership, as defined by John Maxwell, is simply defined as influence. If you are a leader, you have the ability to get followers, period. If you have failed to sponsor others in your current business, it’s because you have no leadership ability. Notice I said ability. Leadership is an ability or skill that can be developed.

Those who sponsor people into their business on a consistent basis are those who have become a leader at some level. Those who have very large groups, where many people are sponsoring others have achieved an even greater level of leadership. Those who make the most money in this industry are the ones who have a multitude of leaders who lead other leaders, period.

Would you like to learn how to sponsor others? Start by working on your leadership ability.

2. Their upline provided no support.

This is one of my favorite excuses for failure in the network marketing or mlm industry. The fault lies on two people in this scenario.

First, if you say that your upline provides no support, then why did you choose them in the first place? Did you really seek to understand either their leadership ability or potential to lead? Why would you follow someone who has no clue what they’re doing?

Now, there is an exception to the statements above. I know what you’re thinking. What about the brand new person? Well, in this instance, a person can leverage the leadership ability of their upline. If you are looking at an opportunity and you don’t see leadership in your direct sponsor, ask about their upline. If you can find someone who displays leadership ability, then you can still get by.

Second, fault in the upline not providing support also lies in the upline. If you sponsor another person into the business, your leadership has just begun. You are only at the very basic level of influence with a person and must ascend to higher levels of leadership if you want to see people stick around.

Also as an upline, you must continue to grow in leadership so that your people will be able to leverage this with the people that they will potentially bring into the business. Fail to grow as a leader and you not only affect yourself and those you sponsor, but those they sponsor as well.

So, as you can see from just the 2 reasons above, lack of leadership is deadly when it comes to building your mlm or network marketing business. You must learn how to become a leader or learn the ability to influence others.

In the next lesson on leadership, we’ll begin looking at the 5 levels of leadership and how your business will grow in direct proportion to your ability to grow in those areas.

Helping You Help Others,

Jeremy Henderson

Home Business Mentor

Interested in learning how to grow your business using blogs like this?

Free Attraction Marketing Training

If you haven’t watched the video above, please do before you read below. It will make more sense.

Here’s a picture of my home business funnel:

On the video I mention that I will show you what’s in my funnel. So, here it is:

At the top - Free training, reports, capture pages, etc…

1. Renegade University - The basic version of this system, created by Mike Klinger, teaches attraction marketing. There are several lead capture pages associated with the system and also some free video training.

2. 7 Great Lies of Network Marketing - This is a free ebook written by Ann Sieg. I encourage those who have continued to fail in the network marketing industry to read this free ebook. Very eye opening.

3. Magnetic Sponsoring - This capture page offers 7 free videos that teach the process of attraction marketing.

4. YourBizGrows - This is a free lead capture system that I created that will advertise your current business opportunity and help make you some extra cash in the process.

All of the things listed above are exactly what I advertise at the top of my funnel. I advertise these systems through my blog, you tube videos, traffic exchanges, free advertising sites, etc… All of these systems pour into the next section and each have their own funnel.

Middle of the funnel - Quality reports, ebooks, training systems, etc…

1. The Renegade Network Marketer - This is one of the best ebooks I’ve ever read on our industry. It’s only $67 and you make $33.50 for each sale. Even if you only have 1 person currently in your home business, they need to read this. A lot of the content that I draw from for my funnel, blog, free training, etc… comes from this ebook.

2. Renegade University Professional - This is the same initial page as the Renegade University page above. The twist is that when you join the professional level for $39 a month, you gain access to the best web 2.0 and attraction marketing training center out there, in my opinion. There are close to 100 videos and growing. They will walk you through how to blog, create videos, squidoo, hubpages, social bookmarking, facebook, myspace, etc… Spend 90 days in this system and do what it teaches and you will generate your own free leads from now on. Plus, anyone you refer as a professional, you will make $18 per month/per person. This will add up to a nice residual income.

3. Magnetic Sponsoring - The Book - This is the ebook that turned the ship around for me. I went from limited success to full time with the techniques taught. This is an actual book that you receive in the mail and will draw on for content and training over and over.

4. Building on a Budget - This lead capture system offers free videos upfront with a backend sale of the Building on a Budget course. This lead capture page does a great job of pulling leads and this book is also a physical book that you receive in the mail.

Bottom of the funnel - Higher Priced Items

1. Personal Mentoring - From time to time I will personally take on a client and help jump start the process of branding themselves. I setup a lead capture page for them and spend one on one time walking them through the process of setting up their own funnel.

2. MIM Online Magazine - This is one of the mastermind groups I belong to which helps me continue to grow with the help of a personal mentor. If you don’t have a personal mentor to help you succeed, you are not acheiving success as fast as you could.

Finally - The other end of the funnel - Your Current Business Opportunity

I won’t be sharing mine at this point, but you get the idea. This is a process I do over and over. Build a list, sell to that list, qualify prospects for my current home business. I encourage you to watch the video several times so that you get it. Thanks for taking the time to watch and read this training. If you have any questions, don’t hesitate to call or email.

Jeremy Henderson

Home Business Mentor

972-567-9260

skype - jeremyrazr

Hello!

Jeremy Henderson here. I hope your day is going well.

I recently returned from a trip to the lake with my wife and son. We visited the mother-in-law and her quaint little lake house. While we there my wife was considering sailing her hobie cat sail boat. I was encouraging her to do it, but she continued to offer excuses for why she didn’t want to.

She finally decided to forget the excuses and get on the water. She was incredible! Picture a sailboat with a bright and multi-colored sail guiding the tilted boat through the water with my wife holding fast to the main sheet (this is a rope for you non-sailors like me). She was literally almost completely standing with her feet in the water and her head high in the air. The little boat was flying and she brought it into the cove and had this awesome look of accomplishment in her eyes.

She said she was so glad she didn’t give into the excuses she had originally come up with. She said it felt great to harness the power of the wind and experience the success of sailing that little boat through the water.

How about you? Are you succeeding in your business?

Or, are you sitting on the sidelines and making up excuses for why you aren’t succeeding?

1. Free marketing training and tips to promote any business through online and offline techniques.

2. Free leadership training and tips to help you develop into the person of influence you need to be and begin attracting other leaders toward you as well.

3. Product and business reviews from myself and those that I work closely with.

4. Special offers and training opportunities available ONLY to those on my subscriber list.

5. The opportunity to be a part of a work at home mastermind group where myself and others learn from each other the latest in effective marketing techniques.

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That about covers it. For those who are serious about success in our industry, I can show you exactly how to achieve it. Step by step with an actual game plan to get there.

Are you ready to put the excuses aside and “harness the power?”  Contact me at the information below for a free consultation.

Helping You Help Others,

Jeremy Henderson

Home Business Mentor

skype – jeremyrazr

972-567-9260

Best Book I’ve Read From our Industry

Many times people come into this industry and do not achieve the success they aim for, which is primarily because they have not learned the specialized skills necessary to build an effective business.

Most join a company and are then given different replicated tools to go out and advertise with.  They have a company website, company brochures, company sizzle calls and conference calls and various paraphernalia about the products.  They learn the process and skill of advertising.  What’s wrong with this model?  Why will advertising not produce success in the long run?

Advertising or promotion of company materials is ineffective in the long run because you are competing with every other company representative and the company itself.  Advertising is great for the company’s business but will do more damage than good for your personal organization.  (Email advertising, print advertising, radio or tv advertising, phone blasting, etc…)

So what should a person do?

Success always leaves clues and the most successful people in this industry do the same thing over and over.  They practice the following 2 skills over and over and over again.  These 2 skills will help a person build any type of business with great success.  These 2 skills will produce repeat buyers and long lasting business relationships with others.  These 2 skills really do separate the one who succeeds every time from the one who fails.  I know, I know, what are the 2 skills?

The skills of marketing and personal branding are the 2 skills that will separate you from the competition and cause you to build a business that will pay you enough to retire early, enjoy life, have time freedom and pass on great things to your kids and grandkids.  A good starting place would be to understand the definition of these 2 skill sets.

Here’s a great definition of marketing that I learned from my mentor:

“Marketing is the art and science of empowering, communicating and developing a relationship with another human being based on their needs and not mine or yours.”

When you become concerned with the needs, wants and desires of others, you will build a huge business, period.

The 2^nd of the 2 skill sets is Personal Branding.

Personal branding is the process of sharing your dreams, goals, desires and character through various avenues such as a website, blog, videos, a system and even business cards.  People tend do business with those they know, like and trust.  If you aren’t allowing people to know, like and trust you, then you are not building a highly profitable business.

Master the 2 skills above and you will succeed.

Jeremy Henderson

Home Business Mentor

skype - jeremyrazr

Ready to learn the right way to build a work at home business?

Attraction Marketing Training